Written by Massage therapy is quickly becoming one of the most in-demand careers in the wellness industry—and for good reason. It offers a unique blend of job stability, flexibility, competitive earnings, and the opportunity to make a real difference in people’s lives.
As the global wellness market hit $7T in 2024 and is expected to reach $9T by 2028, massage therapy continues to rise as a sought-after profession in this booming sector. In fact, the U.S. Bureau of Labor Statistics (BLS) projects an 18% job growth for massage therapists from 2023 to 2033—far above the national average.
Let’s explore why massage therapy is such a promising career path and how it can support your personal and professional goals.
The Growing Popularity of Wellness Services
The wellness movement has shifted from trend to lifestyle. Increasingly, individuals are embracing self-care and holistic practices to manage stress, anxiety, and physical health.
Research from Southern New Hampshire University shows that consistent self-care routines can reduce stress, anxiety, and depression, while improving energy levels and mental clarity. Similarly, the American Massage Therapy Association (AMTA) highlights how regular massage therapy enhances mobility, circulation, and long-term well-being, making it a powerful self-care tool.
As the connection between physical touch, mental health, and holistic care becomes more recognized, demand for trained massage therapists continues to rise.
Flexible Work Opportunities and Career Paths
Massage therapists often work in a variety of settings, such as spas, private practices, hospitals, and corporate wellness facilities.
Many also enjoy the flexibility of freelancing or independent contracting. A rising trend currently valued at $1.3T, freelance massage therapists in particular can earn around $50 per hour. In fact, studies show that over 90% of US workers are open to freelancing as a viable career option and income source, with 72% strongly motivated by the financial freedom it offers.
From wellness centers to independent practices, careers in massage therapy are expanding nationwide, offering flexible opportunities and support for continued growth through resources like the AMTA.
And if you’re looking to take your massage therapy career to the next level, specializing is a great way to do it. Popular options include pregnancy massage, sports massage, and Thai massage—just to name a few.
High Demand for Massage Therapists
According to the Bureau of Labor Statistics, demand for massage therapists is expected to grow 18% by 2033—much faster than the average for all occupations. This surge reflects a growing need for stress relief and effective chronic pain management in today’s fast-paced world.
Research from the National Institutes of Health (NIH), conducted between 2018 and 2023, shows that massage therapy is increasingly recognized for its ability to treat a wide range of pain-related health conditions in adults.
One key finding? Massage significantly lowers cortisol levels—the body’s main stress hormone. Since high cortisol is linked to increased pain, reducing it can lead to better physical and emotional well-being.
Certification and Training: A Clear Path to Success
Becoming a licensed massage therapist is both achievable and rewarding. Most certification paths include:
- 500+ hours of accredited training
- State-approved licensing
- Optional advanced credentials from the NCBTMB
- Membership opportunities with the AMTA
This clear, structured pathway makes it accessible for career changers and new professionals alike.
Competitive Earnings and Job Stability
Massage therapists enjoy competitive wages that increase with experience, client retention, and specialization. Here’s what earning potential looks like:
- Hourly average: $27.11
- Top-tier hourly pay: Up to $50 or more
- Annual earnings: $41,600 to $74,970
- Median salary (2023): $55,310
- Salary for experienced therapists: Up to $113,032/year
In addition, around 22,000 massage therapy job openings are projected each year over the next decade—further reinforcing the career’s stability.
Health Benefits and Impact of Massage Therapy
Massage therapists don’t just relieve muscle tension—they help clients live healthier, more balanced lives, while reaping personal and professional rewards.
Physical Health Benefits
Massage therapists are highly skilled at:
- Reducing stress and muscle pain
- Boosting circulation
- Supporting better sleep and recovery
Mental Wellness
Massage therapy doesn’t just support physical health—it’s also a powerful tool for mental well-being. It can help:
- Reduce anxiety and symptoms of depression
- Promote relaxation and mental clarity
- Build emotional resilience and stress tolerance
Career Satisfaction
A Home CEU survey concluded that 78% of massage therapists report high job satisfaction. The combination of flexible hours, direct client impact, and a supportive community contributes to strong personal fulfillment in the field.
Massage Therapy Is a Career That Supports Your Professional Growth
Careers in massage therapy offer meaningful, long-term opportunities in a thriving industry. Becoming a licensed massage therapist is an achievable goal, and once certified, you’ll have the chance to grow both professionally and independently in a supportive, wellness-focused environment.
Whether you choose to work in a healthcare setting, spa, wellness center, or start your own practice, your skills will be in high demand—helping others feel their best while allowing you to prioritize your own well-being.